How to Market my Business Better

Knowing your target audience and strategy are probably the most important things to consider when it comes to your business’s success. And this means you have got to get your marketing right, and that’s not easy – you will also need a competitive product or service.

Knowing your Audience

Knowing your marketplace is essential, especially if you are new to the business world. It is vital if you are trying to set up a business in Canada because if you are unfamiliar with all things Canuk, then you may struggle. So take some time to understand the Canadian market place and how they like to do business.


Canadians are very polite and won’t generally haggle over prices, but that doesn’t mean they don’t want to pay a fair price! Typically, many Canadians have become tired of paying more for goods and services than their American neighbors. Therefore, it is a good idea to bear this in mind when you are setting your prices because while your market research will probably show a general Canadian willingness to pay a bit more, avoid the temptation to up your prices.

Set a fair price one that allows your business to be profitable yet still competitive. Always aim to give great value. Because of the high cost of living, Canadians appreciate and remember a good deal!

Before you create your marketing plan, you need to know your current situation. For example, what are your strengths, goals, weaknesses, opportunities, and risks?

You must also understand the current market. For example, how do you compare to your competitors?

You could conduct an analysis of your competitors to help you learn how your competition works and identify any possible opportunities where you can out-perform them. 

Have a Marketing Plan

Every business owner wants to be successful. This is done by making sure as many people see your product or service as possible.

There are many ways you can market your business. Generating a marketing plan is one proven strategy you can use to create a successful marketing plan.

Making your Marketing Plan

It would help if you had a current and updated marketing plan for your business.

  • Revise or begin your market research.
  • Create a USP (unique selling proposition).
  • Write your goals.
  • Identify your target audience and niche.
  • Set your budget.

Know your target audience

Knowing your market is incredibly important. You can do this by conducting market research and developing buyer personas or keeping these up to date if you already have them. Buyer personas must include demographic information such as age, gender, education, location, and income. You can also include other details such as what drives your target audience and what problem/need your service or product fix/solve? Armed with all this information, you can create a buyer persona that will help you hone in on your target audience.

Gaining loyal customers

To secure and maintain a loyal customer base, you should consider strategies such as personalized one-to-one marketing. Studies have shown that people like the personal touch, which is compelled by the need to make an emotional connection, and when this need is satisfied, it will result in brand loyalty, which leads to word of mouth referrals and online reviews.

To gain loyal customers create something emotional, a connection because the more connected you are with your customer base, the more sales you will achieve, and the more recommendations you will get. The human touch still counts for a great deal in marketing and communications.

Developing quality content

Content is still tremendously important, you could have the best marketing strategy in the world, but if your content is no good, it isn’t going to cut the mustard!

Content marketing is considered a core strategy in marketing, so you need to get this right! Therefore, it is good practice to determine what you can and can’t do in-house and when it is right to hire a specialist. For example, are you good at graphic design? If you aren’t, hire someone to do this. Can you create a compelling copy? If not, hire a copywriter for the job.

Build brand loyalty

Brand loyalty isn’t about money. Brand loyalty is all about how consumers see your brand. You can build this through promotional offers and through building a good reputation with your customers. This will drive them back to you over and over again.

Creating a lasting impression will go a long way. You can do this through: How-to content, offering your customer’s exclusives, making your customers lives more comfortable, listening to their concerns, and responding quickly, offering solutions, make the whole buying experience from start to finish smooth, have a good returns policy, create apps/tools, be on social media channels and create a newsletter.

Frequently Asked Questions About How To Market My Business

How can I better target my audience?

Make the time to understand the Canadian market place and how they like to do business.

What is a buyer persona?

This is the demographic information related to your target audiences, such as age, gender, income, education, skills, and location.

How do I gain loyal customers?

To gain loyal customers, create something emotional, a connection because the more connected you are with your customer base, the more sales you will achieve. The more recommendations you will get. The human touch still counts for a great deal in marketing and communications.

How can I develop quality content?

Content marketing is considered a core strategy, so you must get it right. Consider, therefore, the benefits of hiring specialists if you need to. Remember, content is king!


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Amanda Leach

Fifteen years can be a long time to work in one industry, but not when you are doing something that you love. Amanda has enjoyed the freedom of working as a freelance writer for the majority of her career. She has successfully combined her passion and skill for writing while still enjoying a life filled with travel, learning and exciting new experiences. While she loves exploring all different types of writing, her PhD in Consumer Psychology has made her a sought after writer for marketing, business and technology fields. Amanda is a regular contributor to Smarter Loans.