About smarter.loans

Find loans and financing for any purpose from Canada’s most trusted loan

Our Mission

At smarter.loans our mission is to enable Canadians to make smarter loan decisions by connecting them with only the most reputable loan providers in Canada.

Companies listed on smarter.loans are researched and qualified by a roster of over 30 financial specialists, journalists and industry experts.

We evaluate and provide information on as many Canadian lenders as possible without any affiliation to these companies. Some lenders compensate smarter.loans for premium account features and additional marketing services they have subscribed to.

What We Offer

Lender Profiles

Each listed lender has a dedicated profile page which lists all their product offerings, interest rates, term lengths, associated fees, application process and document requirements, eligibility requirements, years in business, total dollars funded, availability by province, physical locations, level of customer support, customer reviews and contact information. You will also find journalist coverage for each lender on their profile page.

Loan Finder

We want to make it easy for you to find the right loan – fast and from a trusted provider. Using the Loan Finder you can easily narrow down your search and find the best option for your needs. You can search by product types, location, amount and term lengths to get precise lender options. Just as easily, you can select 2 lenders side by side and compare features. We work directly with listed lenders to ensure the information is always up to date.

Educational Platform

In our Learning Center you can find educational content and other information on virtually any kind of loan and financing in Canada. Our goal is to raise awareness of financing options in Canada and promote responsible lending in the industry. Users can easily compare all available options, read customer reviews, journalist written articles and safely deal with only the most reputable loan providers in the country.

Latest Articles

Elite Trusted Lenders

These companies are recognized for their excellent service, product offering and financial literacy education for all Canadians.