At smarter.loans our mission is to enable Canadians to make smarter loan decisions by connecting them with only the most trusted and reputable alternative (non-bank) loan providers in Canada.
Companies listed on smarter.loans are researched and qualified by a roster of over 50 financial specialists, journalists and industry experts.
We evaluate and provide information on as many Canadian lenders as possible without any affiliation to these companies. Some lenders compensate smarter.loans for premium account features and additional marketing services they have subscribed to.
What We Offer
Each listed lender has a dedicated profile page which lists all their product offerings, interest rates, term lengths, associated fees, application process and document requirements, eligibility requirements, years in business, total dollars funded, availability by province, physical locations, level of customer support, detailed contact information, link to website and reputation based on both expert and public reviews. The purpose of a lender profile is to give a complete and transparent view into the company, to ensure you have all the information you need to make an educated decision before applying for a personal or business loan.
We want to make it easy for you to find the right loan – fast and from a trusted provider. Using the Loan Finder you can easily narrow down your search and find the best option for your needs. You can search by product types, location, amount and term lengths to get precise lender options. Just as easily, you can select 2 lenders side by side and compare features. We work directly with listed lenders to ensure the information is always up to date.
Expert and Public Reviews
Think of us as the Trip Advisor for alternative lenders in Canada. You can write reviews for any lender you’ve dealt with, and provide a star rating out of 5. This rating, once moderated and approved by smarter.loans, is immediately added to the lender profile. The collection of public reviews gives this lender an overall star rating.
In addition, companies listed on smarter.loans are reviewed by credible industry experts, who review each lender in detail. A positive opinion from experts is a requirement to be listed on this website.
smarter.loans is designed to be the #1 resource for Canadians looking for alternative loan options. To help achieve this, we’ve invested heavily into educating the Canadian public about the alternative lending space. Our articles tackle the frequently asked questions in an unbiased way, covering personal and business loans, payday loans, bad credit loans, startup loans, secured and unsecured loans, eligibility requirements, repayment methods, how credit scores work, debt consolidation and much more. If you have a question that you can’t seem to find an answer for, just send us an email and we’ll make sure to attend to it quickly.