Olafson says demand is strong, hence the expansion, but the market is also quite competitive.
“I like to think what differentiates us is our product does go up to a little higher (amount) than some of them. Some of them have the same amount of term. But being a fairly new entrant to this, we feel like we still have a lot of opportunity to differentiate ourself.”
He said AimFinance will focus on entering new Canadian provinces for now, and then work on developing new products.
“As we evolve, we know that we’re going to make our product offerings more robust. In the future we’ll be looking at other products and adding those but right now we’re just really concentrating on putting our efforts into expanding into other (geographic) areas.”