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Your website can make or break you when you’re selling products and services online. If you want to reduce the bounce rate and make navigation easier, you need to make some all-important improvements. The following information will tell you how to improve your website’s performance, so you can turn more site visits into leads or sales.
Why are they leaving so soon?
If your site runs slow, looks messy or cluttered, or is hard to read, you will need to make some alterations. People don’t have time to wait for a page to load or to struggle through a page of poor writing. Therefore, when making website improvements, these are some of the realities to keep in mind.
Again, look at your site’s bounce rates. The time most people spend on your site is a clear indicator of what they think about it. Jumping off your site as soon as they land gives you all you need to know to start making some changes.
Remember, the bounce rate is directly correlated with your profits. If your bounces are high, your conversions will be low and the earnings you make will ultimately be lower too. You can review this information when you visit Google Analytics. Simply go to Audience and read the Overview.
As a website owner, your goal is to encourage users to stay long enough to view your products or services. To encourage visitors to stay, it pays—literally—to clean up your site and improve its overall design. Not only should your site be formatted to attract PC and laptop users, it should be designed for mobile phone users as well. This type of responsive design can contribute to a positive user experience, also referred to as a UX design.
In addition to using a UX design for your website, you also have to consider aspects of a UI (User Interface) design model. Both types of designs allow a user to interact on a site more easily and enjoy a more user-friendly navigational experience.
To boost website engagement, you also need to place the most important content above the fold area of your desktop or mobile platform. As the seconds are ticking when a person views your site, the placement of your content is crucial.
To improve readability on your site, you need to produce pages with a font size that is easy to see and read. However, don’t make the font too large, as you want to prevent unnecessary scrolling. It also helps to add bullet points or to produce shorter paragraphs in easy-to-scan chunks.
Also, don’t forget the high-definition images. Most people like to look at pictures versus reading the text. That is why many web sites use full-screen background images on their landing pages.
If you want to engage your audience, it helps to include videos as well. Hundreds of millions of videos appear on the YouTube platform each day – proof that most people love to watch videos. By adding videos, you not only engage more visitors, they will stay a longer time on your website’s platform.
Bounce rates also decrease when you regularly include internal links. People will not visit all your website’s pages unless you link to them. What is great about internal linking is that it optimizes your site and you don’t have to include a plug-in. By hyperlinking anchor words to other pages on your site, conversions increase significantly.
To make your site more desirable to visitors, you need to declutter it and add buttons or navigational tools that are simple or fun to use. You also need to make the lettering user-friendly. In addition, it helps to include high-definition and vibrant images and videos. Increasing the speed of your web loading page will also make a difference in whether people choose to stay or go. One of the easiest ways to speed up web loading is by compressing your files. The smaller the files, the faster the load speed.
Also, you may want to consider web-user exit software to target those users about to exit your website. This application, for example, may offer a special discount via a pop-up to a visitor who is getting ready to leave your site.
You can also promote your site’s content via social media. However, before you do so, make sure your site is easy to navigate and that it is designed for a more UX-friendly experience.
One of the best ways to garner notice and keep people on your web page is to produce compelling headlines. Even the most interesting blog post will go unread with a lackluster headline. Therefore, think carefully about the headline you will use before you publish the content.
Actually, a pop-up, when well-timed, can substantially step up your conversation rate. For example, by using a technology that anticipates a visitor’s exit, you can offer discounts or other enticements.
To boost your mobile conversions, produce targeted messages that pop up to entice your buyer to buy. By targeting customers and providing relevant messages, you can ramp up your conversion rate and direct your messages and services to the right visitors.
