Smarter Loans

Avg. Rating: 5.0 (9 reviews)

Smarter Loans is Canada’s largest loan comparison website. Canadians nationwide use Smarter Loans to find the most innovative financial products and services in the country, compare their options, and make smarter financial decisions. Launched in 2016, Smarter Loans today works with over 50 of the top financial brands in Canada, including banks, credit unions, alternative lenders and innovative FinTech companies that are leading the digital transformation in the Canadian financial sector.

Destination of choice for borrowers and lenders, consumers and businesses, Smarter Loans is the one-of-a-kind analytical directory of Canada’s most innovative digital products and the companies that offer them.

Our network of journalists, published authors, industry experts, videographers and writers work tirelessly to bring Canadians the top quality educational content with one ultimate objective: to help Canadians make smarter financial decisions.

Our partners love working with us because:

1) We help them get more customers
2) We lower their acquisition cost
3) We are highly scalable
4) We elevate their brand name online and offline
5) We have unique and friendly user experience
6) We move our industry forward
7) We offer products and services not available elsewhere
8) We have a great reputation
9) We are a good team!

  • TIME IN BUSINESS: Since 2016
Contact Us Today

1-647-699-1449 171 East Liberty St
Call Center: Monday to Friday 9AM - 5PM EST
Support Offered:
  • Phone
  • Email
  • Social Media
Availability: All of Canada

Products Offered

Below are all the products offered by this company.

Smarter Loans Membership:

Smarter Loans members receive benefits and access to exclusive features that are not available anywhere else.

We offer various membership types, depending on your business type and target audience.

Membership Features:

  • Full company profile and directory listing
  • Products and services listed
  • Lead capture enabled
  • Dedicated, tracked phone number and live phone leads
  • Active link to your company website
  • Journalist coverage and PR included
  • Access to Publisher Program
  • Inclusion in our DRIP email marketing campaigns
  • Inclusion in newsletters to lenders and financial brands
  • Discounts on exclusive marketing campaigns


Contact us to obtain pricing

Directory Listing:

Smarter Loans is Canada’s original and largest loan comparison platform and analytical directory, that provides detailed information on the country’s most innovative financial products and the companies behind them.

Get listed on Smarter Loans to instantly raise credibility and gain new customers.

Included In Listings:

Our profile listings include:

  • Compay overview
  • Full contact information
  • Products and Services listed
  • Eligibility Requirements
  • Pricing Information
  • Customer Reviews
  • Journalist Articles about your company (we can even write some)
  • Videos about your company (we do that too)
  • Frequently Asked Questions (FAQs)


Included in Membership

Contact us for custom solutions.

Lead Capture:

Smarter Loans website visitors and high-intent consumers, seeking out financial solutions and actively engaging with them through applications, lead contact forms and phone calls.

How it Works:

  1. Smarter Loans visitor discovers your product, service and company through our website
  2. The visitor clicks on a call to action for your profile, such as “Contact Now” or “Apply Now”.
  3. The visitor is directed to an application or a contact lead form either on your website or on ours.
  4. We are happy to host your lead forms so the whole process is hands off for you. Any captured leads will be auto-forwarded to an email address you provide us.


Included in Membership

Contact us for custom solutions.

Phone Calls:

Looking for live phone calls for your call centre or sales team? We’ve got you covered.

Most of our visitors use a mobile device, and we’ve made it easy for them to reach a company of their choice with a simple tap of a button.

How it Works: 

Enrol in our Pay-Per-Call program and start receiving qualified, tracked phone calls immediately from Smarter Loans visitors.

We assign a dedicated phone number for your company and provide full tracking and reporting on all phone call activity.

Video Production:

We work with you to create innovating, engaging videos of various styles:

  • Promotional
  • Company Profile
  • Video Product Reviews
  • Testimonials
  • Educational Explainers
  • Thought Leader Interviews
  • Event Coverage
  • And More!

Video Promotion:

Our video packages include robust promotional campaigns, including:

  • Our Video Channel
  • Our YouTube Channel
  • Smarter Loans Website
  • Smarter Loans Social Media Channels
  • Email Newsletter
  • Paid Promotion Using Our Proprietary Audience Targeting

Video Examples:

You can see examples of our video work here:


Contact us for a quote

Email Blasts:

Our email marketing campaigns are reserved for Canada’s most innovative products, services and the companies behind them. Just like our memberships!

If you are looking for instant, high-scale impact for your sales and revenue, then this is the right product for you.


Loans & Financing: 

  • Personal
  • Business
  • Home Equity
  • Mortgage
  • Auto
  • Car Title
  • Credit Cards
  • Trucks and Trailers
  • Farming & Agriculture
  • Equipment
  • Mid-Market Financing
  • Boats & Yachts
  • Motorsports

Audiences (Continued)

Financial Services: 

  • Insurance
  • Investing
  • Money Transfers
  • Banking
  • Debt Relief
  • Currency Exchange

Business Services: 

  • Starting and Running a Business
  • Solutions for Lenders
  • CRM Software
  • Accounting Tools
  • Marketing Services
  • Packaging Needs
  • Business Registration
  • Point of Sale POS Solutions
  • E-Commerce Solutions

Journalist Articles:

We work with over 30 published journalists,
writers and industry experts to write stories about Canada’s top financial companies. Feature your company, your story, as well as product and service in front of thousands of engaged Smarter Loans visitors, and beyond.

How it Works:

One of our journalists will contact you for an interview, which will be used to produce an article that will be published and promoted on Smarter Loans, including:

  • Smarter Loans Learning Centre
  • Smarter Loans Home Page
  • Smarter Loans Social Media Channels
  • Email Newsletter
  • Paid Promotion Using Our Proprietary Audience Targeting

Articles About Smarter Loans

By Smarter Loans

Smarter Loans is Canada's online loan directory for any type of financing. The website helps Canadians find reputable lenders & financial companies all over Canada and compare their products, rates, and terms in one place.

By Smarter Loans

Smarter Loans is Canada's online loan directory for any type of financing. The website helps Canadians find reputable lenders & financial companies all over Canada and compare their products, rates, and terms in one place.

Smarter Loans Reviews

Avg. Rating: 5.0 (9 reviews)
From DeBanked Toronto 2019

They are on track to be one of the largest providers in the industry.

Sean Murray, Chief Editor at deBanked
Helping Small Business Owners

Smarter Loans is helping get a better understanding of the options available to small business owners in terms of funding.

Christophe Choquart, IOU Financial
Financial World in Canada

Smarter Loans helps Canadians learn about different products that the financial world in Canada has to offer.

Natalie Bell, Chief Operating Officer, Magical Credit
Valuable Resource

Smarter Loans is a valuable resource because it allows people to compare their loan options online and easily apply online as well.

Sean Cooper, Bestselling Author
Great for Freelancers

It's great there are resources out there like Smarter point you in the right direction.

Jared Lindzon, Freelance Journalist
Top Ranked

Smarter Loans is the top-ranking financial hub that exists in Canada.

Kevin Silver, Magical Credit
Resources for Businesses

Business owners utilize Smarter Loans to educate themselves on the many key aspects that are needed to run a business successfully — from the business registration processes to the best tools to use for accounting, processing payments, marketing, filing taxes, and more.

National Post, December 2019
Smarter Borrowing for Stronger Canada

Loans are essential to Canada’s small business economy and equally essential to the economic health and financial security of Canadian individuals. Making borrowing decisions easier for Canadians is a net good that it can be hard to overstate the value of.

Toronto Star, June 2019
Demystifying Business Financing in the Digital Age

In Canada, Smarter Loans is the central digital campus for that education, as well as a vital facilitator in securing those loans from safe and reputable lenders.

National Post, March 2019

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