Avg. Rating: 5.0 (1 review)

Properly is a Canadian real estate technology company that enables homeowners to buy their next home before selling their current home. This allows buyers to make offers quickly and with confidence, giving them the Sale Assurance they can use to leverage in bidding wars and when they need to act fast to buy a home they love. They also offer an accurate home valuation report (ProperPrice™ Report) – homeowners obtain a free and instant assessment of their home’s value that is always up to date.

Since launching in 2018 with the goal of simplifying life’s most important transaction, Properly has worked with thousands of homeowners. The company is headquartered in Toronto, and currently operates in Toronto and Ottawa.

They were established in 2018 in Toronto and help to list your property for sale without the hassle that comes with traditional real estate transactions.

  • TIME IN BUSINESS: Since 2018
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1-647-946-6507 214 King Street West, Unit #300, Toronto, ON
Call Center:
Support Offered:
  • Email
  • Call Centre
  • Social Media
  • Free Home Value Report
  • Real Estate Agents
Availability: Toronto and Ottawa

Products Offered

Below are all the products offered by this company.


Properly is an online real estate technology company. Properly will list and sell your home for you. With their Sale Assurance, you can unlock equity and financing in your current home with a guaranteed sale, enabling you to buy your next home before listing your current home on the market.

Properly Offers 2 Main Services:

  1. ProperPrice™ Report: Get a free home value report
  2. Buying & Selling: Buy A Home Before You Sell



Properly offers its service at the same price as selling and buying through a traditional realtor (5% of the current home value).


How Properly Works

  1. Tell Properly about your home
  2. Tour homes to find one you love
  3. Buy your new home and move in
  4. Properly lists your old home
  5. Sell for the best price on the market


  • Properly substantially reduces the risk in the home buying and selling process
  • Properly is changing the way transactions work by leveraging its machine learning technology
    that predicts home sale values
  • You get a free home inspection
  • Sell your home as-is with no need to list, clean, or show it


The ProperPrice™ Report is a fast and free way for you to learn the value of your home.

  • Automatic report and always-up-to-date, using the latest data and trends in your neighbourhood
  • Join 10,000+ Canadians who track their home’s ProperPrice™
  • View comparable homes: Sold prices for nearby homes with similar features
  • See Local market trends. Time the market, move with confidence
  • Calculated using 125,000+ actual sold homes.

Frequently Asked Questions About Properly

What is Properly?

Properly is a Canadian real estate technology company that enables homeowners to buy, sell, and own a home in Canada.

Is Properly safe?

Yes. Properly is a Canadian company that has been in business since 2018. They are also registered with the Better Business Bureau and since launching has worked with thousands of homeowners, and has raised more than $190 million in equity and debt capital from leading investors. Additionally, they have a foundation of experienced operators on their team (Uber, Blackberry, Wealthsimple, and Mozilla).

Where is Properly headquartered?

Properly is headquartered in Toronto (with additional offices in Calgary and Ottawa, and soon to have offices across a number of other Canadian cities).

What happens if Properly can't sell my home?

If your property doesn’t sell within 90 days, Properly will buy your home for a price that you’ve agreed to upfront.

Does Properly provide a home valuation report?

Yes, Properly offers a home valuation report - homeowners can obtain a free and instant assessment of your home’s value that is always up-to-date.

How much does it cost to use Properly?

Properly offers an incredibly streamlined selling experience for a set fee of 5% of your home’s value.

How does Properly work?

Properly uses bespoke technology to help streamline the buying and selling of your home. They have guaranteed Sale Assurance, meaning that if your home does not sell on the open market in 90 days, they will buy it from you at a previously agreed price. When it does sell, any profit will be sent to you, minus the land-tax attributed to the sale.

Why do people use Properly?

Properly offers a quick and reliable way to release equity on your home without the hassle and stress of cleaning, staging, showing and scheduling viewings for your home. The Sale Assurance system is ideal for anyone who plans to buy before selling their home, avoiding financial stress and guaranteeing that you can close on both properties.

What services does Properly offer?

Properly offers two services: 1. Get a free home value report (Called ProperPrice™ Report) and 2. Buying & Selling – Buy Before You Sell

Properly Reviews

Avg. Rating: 5.0 (1 review)
Incredible Experience

We had an incredible experience with Properly. From start to finish, the team couldn’t have been more professional, responsive and efficient. We enjoyed working with Jessica who was an amazing guide throughout the process. She was knowledgeable, honest, and dependable (via Google Reviews).


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