Business Financing

Advice For Business Owners Offering Niche Products

Larry Herscu is the president of Easy Legal Finance, a company that started in 2013 and had to overcome many challenges associated with offering an innovative new product. In our interview, he shares advice for other entrepreneurs offering niche products.

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Smarter Loans Staff

The Smarter Loans Staff is made up of writers, researchers, journalists, business leaders and industry experts who carefully research, analyze and produce Canada's highest quality content when it comes to money matters, on behalf of Smarter Loans. While we cannot possibly name every person involved in the process, we collectively credit them as Smarter Loans Writing Staff. Our work has been featured in the Toronto Star, National Post and many other publications. Today, Smarter Loans is recognized in Canada as the go-to destination for financial education, and was named the "GPS of Fintech Lending" by the Toronto Star in 2019.