In this video, Jesse Abrams, Co-Founder and CEO of Homewise, shares valuable insights on how to discover your purpose and your “why.”
As an entrepreneur and leader, Jesse believes that finding your deeper motivation – your reason for doing what you do – is one of the most powerful steps toward long-term success. Whether you’re building a business, growing a career, or helping customers, understanding your “why” sets you apart and keeps you driven even during challenges.
The Power of Purpose in Business
In a crowded market, product and price alone aren’t enough. Customers are drawn to companies and people who have authentic values and a clear mission.
Jesse explains that purpose gives meaning to your work — it’s the story behind every decision and interaction. When your actions are aligned with your “why,” it not only strengthens your brand but also attracts customers who share your values.
At Homewise, that purpose is clear: to make homeownership easier and more transparent for Canadians. This focus on helping people achieve one of life’s biggest goals is what fuels their innovation and customer service every day.
How to Discover Your “Why”
Jesse encourages everyone — business owners, professionals, and entrepreneurs — to take time to reflect on what drives them.
Ask yourself:
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What impact do I want to make?
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What problems do I care about solving?
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What gets me excited to start each day?
Your answers often reveal your purpose. Once you understand it, let it guide your goals, branding, and the way you serve your customers.
Purpose-Driven Mortgages with Homewise
Just as entrepreneurs need purpose, so do homeowners. Buying a home isn’t just a transaction — it’s a step toward security, family, and personal growth.
Homewise helps Canadians align that purpose with the right mortgage strategy. Their digital platform connects borrowers with 30+ lenders while providing full transparency on rates, features, and terms.
If you’re ready to start your homeownership journey, explore:
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Homewise on Smarter Loans – Learn about Homewise’s mission and mortgage products.
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Mortgage Payment Calculator – Estimate your monthly payments.
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Mortgage Affordability Calculator – Find out how much home you can afford.
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Home Equity Calculator – Understand your home’s financial value.
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Land Transfer Tax Calculator – Plan for closing costs across Canada.
For more guidance on mortgage qualifications and the lending process, visit our Mortgages in Canada section.
Our Take
Finding your purpose and “why” creates clarity — in business, in leadership, and in life. Jesse Abrams and the team at Homewise have built their success around helping Canadians achieve theirs: homeownership with confidence, simplicity, and transparency.
Watch the full video above to hear Jesse’s insights.
Explore Homewise and use Smarter Loans’ free tools to take your next step toward homeownership.
Video by:
Amy Orr is a professional writer and editor with over 10 years of experience in the Canadian, U.S. and U.K. financial markets. She has written for numerous publications on topics as diverse as economic literacy, corporate finance, and technical analysis of numerical data. Prior to transitioning to full-time writing, she worked in the hedge fund sector. Her academic background is astrophysics, and she has a Masters in Finance from the University of Edinburgh Business School.
