Jesse Abrams knows better than anyone that the traditional process for getting a mortgage “sucks,” and it’s easy to see why.
Abrams, who previously worked with one of Canada’s largest banks mortgage department, quickly realized that the system was tedious, out of touch, and designed to extract as much profit from homebuyers as possible.
“That opened my eyes a lot in terms of the mortgage market, but then I actually bought my first home, and I used one of those rate aggregation websites, and it just confused the heck of me,” he says. “Then I actually used a classic mortgage broker, which involved a ton of paper work, lots of in-person discussion, and even after I was told who my mortgage was with there was no real reason why it was best decision for me.”
Abrams thought there had to be a better way to make one of life’s most important financial decisions, and after discovering that there were no alternatives, he partnered up with a 30-year mortgage industry veteran to build his own.