Entrepreneurship

Settlement Loans | Interview with Larry Herscu from Easy Legal Finance Inc.


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Larry Herscu is the president at Easy Legal Finance, a Canadian litigation financing firm. Its lending solutions service the personal injury sector including plaintiffs with pending injury claims, their legal representatives and the service providers involved in their cases.

We spoke to Larry about the way Easy Legal Finance works and the benefits for Canadians. We dive deep into the challenges and opportunities for entrepreneurs both today and back then and learn how Easy Legal Finance overcame their obstacles.

Video Contents:

00:00 – Intro
0:45 – What Is Easy Legal Finance About?
1:06 – The Inspiration Behind Easy Legal Finance
2:16 – The Financial Strain of Settlements
3:07 – Identifying an Area of Need & Coming Up With A Solution
4:16 – Connecting The Problem with Available Technology
4:59 – How Does Easy Legal Finance Work
5:55 – How Does Easy Legal Finance Help Canadians in Need
7:08 – Larry’s Background
8:33 – Overcoming Obstacles & Challenges For Today’s Entrepreneurs
10:10 – Launching Innovative Products Today vs. Back Then
11:16 – Acquiring Law & Tech Knowledge
13:05 – Ensuring Collaboration between Tech, Finance & Law
13:51 – Advice For Entrepreneurs Wanting to Offer Niche Services
15:11 – Opportunities & Challenges of Putting Oneself in Opposition to Status Quo
16:04 – What’s Next?
17:56 – Challenges Breaking Through Medicine Niche
18:54 – Advice For Others Who Have An Idea For A Product That Doesn’t Exist
20:07 – Limits of Legal FinTech
21:27 – Will New Data Lead to New Opportunities
22:30 – Closing Comment

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To learn more about Easy Legal Finance, please visit https://smarter.loans/company/easy-le…

Looking to learn more about settlement loans and how they work? If so, please visit https://smarter.loans/companies/settl…

For online loans, please visit https://smarter.loans/online-loans-ca…

For personal loans, please visit https://smarter.loans/personal-loans/


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Smarter Loans Staff

The Smarter Loans Staff is made up of writers, researchers, journalists, business leaders and industry experts who carefully research, analyze and produce Canada's highest quality content when it comes to money matters, on behalf of Smarter Loans. While we cannot possibly name every person involved in the process, we collectively credit them as Smarter Loans Writing Staff. Our work has been featured in the Toronto Star, National Post and many other publications. Today, Smarter Loans is recognized in Canada as the go-to destination for financial education, and was named the "GPS of Fintech Lending" by the Toronto Star in 2019.