In this video, Jesse Abrams, Co-Founder and CEO of Homewise, shares how his company is transforming the way Canadians get mortgages – making the process simpler, faster, and more transparent than ever before.
The Challenge of Traditional Mortgage Shopping
Buying a home is one of the biggest financial decisions most Canadians will ever make. Yet for many, the mortgage process can feel complicated and time-consuming — involving multiple lenders, endless paperwork, and confusing terms.
Jesse Abrams experienced this frustration firsthand. Determined to create a better way, he founded Homewise, a digital mortgage platform designed to make home ownership easier, smarter, and stress-free.
How Homewise Simplifies Mortgages
Homewise uses technology to match Canadians with the best mortgage options based on their individual profile — all through one simple online application. Instead of visiting multiple banks or brokers, Homewise does the work for you by connecting you with over 30 trusted lenders, including major banks, credit unions, and alternative lenders.
Borrowers receive full transparency on:
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The lender and their background
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The mortgage rate and available term options
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Key features like prepayment privileges and penalties
This information empowers homebuyers to make confident, informed decisions — without hidden surprises.
“We want every Canadian to feel confident in their mortgage choice,” says Jesse Abrams. “That means being 100% transparent about who the lender is, what rate they’re offering, and what the terms actually mean.”
A More Human Mortgage Experience
While Homewise is powered by technology, its mission is deeply human-focused. Their team provides personalized guidance throughout the entire process — from pre-approval to closing.
Borrowers can track progress online, receive expert advice, and even negotiate better terms — all at no cost. The result is a simpler, faster, and friendlier mortgage experience that aligns with modern homebuyers’ expectations.
Why Canadians Love Homewise
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Fast & free online application that takes just 5 minutes
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Access to 30+ lenders for competitive mortgage options
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Expert support from real mortgage advisors
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Full transparency — no hidden fees or confusing fine print
Whether you’re buying your first home, refinancing, or renewing your mortgage, Homewise helps you save time and money while keeping the process stress-free.
Our Take
Homewise is reshaping the mortgage landscape in Canada through transparency, innovation, and customer care. By combining smart technology with expert human advice, Jesse Abrams and his team are making home ownership truly accessible for every Canadian.
Watch the full video above to learn how Homewise simplifies the mortgage process.
Visit Homewise on Smarter Loans to explore mortgage options and get personalized recommendations.
Learn more about mortgages in Canada — including how they work and how to qualify.
Video by:
Amy Orr is a professional writer and editor with over 10 years of experience in the Canadian, U.S. and U.K. financial markets. She has written for numerous publications on topics as diverse as economic literacy, corporate finance, and technical analysis of numerical data. Prior to transitioning to full-time writing, she worked in the hedge fund sector. Her academic background is astrophysics, and she has a Masters in Finance from the University of Edinburgh Business School.
