Homewise

Smarter Loans Expert Review for Homewise

Reviewed by: Vlad Sherbatov, Mortgage Finance Analyst at Smarter Loans

Our Take

Homewise is a modern, digital-first mortgage brokerage designed to remove friction from one of the most stressful financial decisions Canadians make. The platform combines a fast online application with human advisory support, pairing borrowers with an unbiased Homewise Advisor who negotiates across 30+ banks and lenders to secure a mortgage tailored to the borrower’s specific needs.

The value proposition is efficiency plus advocacy. Instead of shopping rates lender by lender, borrowers complete a short application and let Homewise do the negotiating. This model is especially appealing in a rate-sensitive environment, where small differences in pricing and features can translate into significant long-term savings.

Homewise is not a direct lender. It is a broker built to optimize outcomes through choice, negotiation, and guidance.

Who Homewise Works Best For

Homewise works best for Canadians who want a streamlined mortgage experience without sacrificing personalized advice. It is a strong fit for first-time buyers who want support navigating approvals, homeowners refinancing or switching lenders, and borrowers seeking pre-approval without pressure.

It is also well suited for people with straightforward to moderately complex profiles who want access to multiple lenders without managing multiple applications themselves. Busy professionals and families who value time savings tend to benefit most from Homewise’s approach.

Borrowers with highly complex or niche scenarios may still need deeper customization, but Homewise covers a broad range of standard and alternative lending needs.

What We Like

The five-minute application is genuinely fast and easy, reducing one of the biggest barriers to getting started. From there, the assignment of a dedicated, unbiased advisor adds accountability and clarity throughout the process.

We also like the lender breadth. Access to more than 30 banks and lenders gives Homewise leverage in negotiations, which can lead to better rates or features than borrowers might secure on their own.

The step-by-step guidance from approval through closing helps reduce confusion, especially for first-time buyers or borrowers refinancing for the first time.

Where Homewise Could Improve

Funding timelines are not instant. While the process is efficient, full funding typically takes up to two weeks, which is normal for mortgages but important for borrowers working with tight closing dates.

Rates are not published upfront and vary by borrower profile and lender, so expectations should be set early around what is realistic rather than focusing on advertised best-case scenarios.

As with any brokerage model, the experience can vary slightly depending on the advisor assigned, though Homewise’s standardized process helps reduce inconsistency.

Is Homewise Right For You?

Homewise is a strong choice if you want a fast, low-friction way to secure a mortgage while still having a knowledgeable professional advocating on your behalf. It is particularly effective for borrowers who want competitive pricing without the hassle of negotiating with multiple lenders themselves.

If you already have a direct bank offer and prefer a purely transactional process, going direct may be sufficient. But if saving time, reducing stress, and optimizing long-term mortgage costs matter, Homewise delivers a clean, borrower-friendly mortgage experience.

Homewise Videos

Alternatives to Homewise

• 8Twelve Mortgage
• Lotly
• Nuborrow