In this educational video, we speak with Laura McKay, Co-Founder and COO of PolicyMe, one of Canada’s leading online life insurance providers. Laura breaks down the most common questions Canadians have about life insurance – from how to apply and qualify to how much coverage costs.
Why Canadians Should Rethink Life Insurance
Life insurance is often seen as complicated or time-consuming, but as Laura McKay explains, it doesn’t have to be. Today’s technology allows Canadians to compare, qualify, and even purchase life insurance completely online, without pushy sales calls or endless paperwork.
PolicyMe was founded to make life insurance simple, transparent, and affordable. Their digital platform helps families get personalized coverage recommendations and instant quotes – all from the comfort of home.
Key Questions Answered by Laura McKay
1. Can You Buy Life Insurance Online?
Yes. Through PolicyMe, Canadians can apply, get a quote, and purchase a policy online in minutes. The process is secure and guided every step of the way.
2. How Do You Apply?
Most applicants complete a short digital questionnaire. Many are approved instantly, while some may require a quick follow-up call or medical clarification.
3. Who Qualifies for Life Insurance?
PolicyMe offers coverage for most Canadians aged 18 to 75, depending on health, age, and lifestyle factors.
4. Is Medical Testing Required?
For many applicants, no medical exam is required. Approval is often based on a digital health assessment, making it faster than traditional life insurance applications.
5. Is There Life Insurance for Couples?
Yes — joint coverage can be a cost-effective option for families. PolicyMe even offers specialized couples policies designed to simplify household protection.
6. How Much Does It Cost?
Premiums depend on factors like age, health, coverage amount, and term length. You can estimate costs instantly using PolicyMe’s online quote tool or Smarter Loans’ calculators below.
7. How Long Does It Take?
Many PolicyMe customers get fully approved in as little as 10–20 minutes, with policies active immediately after payment.
Our Take
Life insurance doesn’t have to be complicated. With PolicyMe, Canadians can secure reliable protection quickly, transparently, and 100% online. As Laura McKay explains, the process is designed for modern families who value simplicity and trust.
Watch the full video above to get expert answers from Laura McKay.
Visit PolicyMe’s profile on Smarter Loans to learn more or request a personalized life insurance quote.
Video by:
Amy Orr is a professional writer and editor with over 10 years of experience in the Canadian, U.S. and U.K. financial markets. She has written for numerous publications on topics as diverse as economic literacy, corporate finance, and technical analysis of numerical data. Prior to transitioning to full-time writing, she worked in the hedge fund sector. Her academic background is astrophysics, and she has a Masters in Finance from the University of Edinburgh Business School.
