Interview with Dimple Lalwani from LOOP – Financial Partners for E-commerce Growth

Interviews

In this episode, we sit down with Dimple Lalwani, Co-Founder and Chief Growth Officer at LOOP, to discuss how her company is redefining financial solutions for e-commerce businesses in Canada and beyond.


Who is LOOP?

LOOP is a cutting-edge fintech company built to help e-commerce businesses grow faster through smarter, more flexible financial tools. Recognizing the unique cash flow challenges that online brands face, LOOP provides tailored funding, payment, and banking solutions that empower entrepreneurs to scale with confidence.

Unlike traditional banks, LOOP was created by e-commerce experts who understand the realities of running digital-first brands — from managing supplier payments to navigating international sales and seasonal fluctuations.


What Does LOOP Offer?

In the interview, Dimple Lalwani explains how LOOP serves as a finance partner for e-commerce founders, offering a suite of services that combine technology, analytics, and capital access:

  • Flexible Working Capital – Fast, data-driven funding designed around e-commerce sales performance.

  • Multi-Currency Accounts – Helping brands expand globally while reducing foreign exchange costs.

  • Revenue-Based Financing – Repayment structures that adjust with your store’s sales volume.

  • Smart Cash Flow Management Tools – Designed to simplify budgeting and forecasting for online businesses.

These solutions enable e-commerce founders to grow sustainably without sacrificing ownership or taking on rigid debt obligations.


Insights from Dimple Lalwani

During the conversation, Dimple shares her journey as an entrepreneur and fintech leader, and how LOOP’s mission is to bridge the gap between financial institutions and digital commerce.

Key takeaways from the discussion include:

  • Why e-commerce brands need financial partners, not just lenders.

  • How LOOP leverages real-time data and automation to make funding faster and fairer.

  • The importance of transparency, trust, and founder experience in fintech.

  • How Canada’s e-commerce sector is evolving — and what’s next for digital-first finance.

Her insights highlight LOOP’s commitment to building meaningful relationships with business owners, not just offering capital.


Our Take

LOOP is helping redefine financial infrastructure for e-commerce entrepreneurs. By combining data-driven funding with global banking tools, the company gives online brands the flexibility to grow, compete, and scale sustainably.

Dimple Lalwani’s vision showcases how modern fintech solutions can be both innovative and empathetic — built around the real needs of business owners.

Watch the full interview above to learn how LOOP supports e-commerce businesses across Canada and internationally.
Visit LOOP’s profile on Smarter Loans to learn more or explore business financing options on Smarter Loans.

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videoVideo by:

Amy Orr

Amy Orr is a professional writer and editor with over 10 years of experience in the Canadian, U.S. and U.K. financial markets. She has written for numerous publications on topics as diverse as economic literacy, corporate finance, and technical analysis of numerical data. Prior to transitioning to full-time writing, she worked in the hedge fund sector. Her academic background is astrophysics, and she has a Masters in Finance from the University of Edinburgh Business School.

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