Educational Videos


How to Find Your PURPOSE and ‘WHY’

Jesse Abrams explains how you can find your purpose and your “why”. Finding both your purpose and your “why” can help set you apart from your competition and drive customers to you rather than your competitors.
To learn more about Jesse Abrams’ company Homewise and explore mortgage options, please visit

To learn more about how mortgages work and how to qualify, visit

Smarter Loans Staff

The Smarter Loans Staff is made up of writers, researchers, journalists, business leaders and industry experts who carefully research, analyze and produce Canada's highest quality content when it comes to money matters, on behalf of Smarter Loans. While we cannot possibly name every person involved in the process, we collectively credit them as Smarter Loans Writing Staff. Our work has been featured in the Toronto Star, National Post and many other publications. Today, Smarter Loans is recognized in Canada as the go-to destination for financial education, and was named the "GPS of Fintech Lending" by the Toronto Star in 2019.