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What Sets Thinking Capital Apart from Competitors

Thinking Capital is a pioneering FinTech company, focussing on providing access to capital to small businesses. William Ross describes what Thinking Capital does differently than their competition.

December 4, 2021
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Why Having More Women on the Team Is Good for Business

Having women on your team can widen the perspective and ultimately improve your business. Dimple Lalwani recommends to look at the numbers of businesses with women in leadership positions vs. only men. She predicts that businesses that don't emphasize diversity will not be able to catch up long term.

July 14, 2021
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New Opportunities for E-Commerce Business Owners Willing to Put in the Work

Contrary to what we often believe, it doesn't have to take a long time to build a business. A well executed business idea can create significant revenue in a short amount of time. But no one is going to do the work for you, you have to put in the work and effort yourself!

July 2, 2021
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How to Set Your Business Apart from Competition Without Spending Millions on Advertising

In today's market, you don't have to be the only company to offer a product. You need to find your specific niche within your industry to stand out in. Think about what your niche is, what problem your customers have and how you can perfect your product to solve their problem.

June 25, 2021
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The Absolute Most Important Thing in Business Marketing Is to Know Your Audience

Knowing your audience extends further than just demographic information about your customers. You need to understand their needs and problems in order to understand how your company can step in and provide a product that solves customer's problems. A great strategy to find out people's problems is to identify what people are searching for in search engines like Google.

June 22, 2021