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Knowing your audience extends further than just demographic information about your customers. You need to understand their needs and problems in order to understand how your company can step in and provide a product that solves customer’s problems.
A great strategy to find out people’s problems is to identify what people are searching for in search engines like Google.
Collecting data is valuable because it gives you a solid foundation to base business decisions on.
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Carmine Marcarella shares some innovations he is most excited about in risk management and fraud prevention. CreditBook helps lenders evaluate potential borrowers before lending them money, minimizing risk and preventing fraud.August 31, 2021
Having women on your team can widen the perspective and ultimately improve your business. Dimple Lalwani recommends to look at the numbers of businesses with women in leadership positions vs. only men. She predicts that businesses that don't emphasize diversity will not be able to catch up long term.July 14, 2021
Contrary to what we often believe, it doesn't have to take a long time to build a business. A well executed business idea can create significant revenue in a short amount of time. But no one is going to do the work for you, you have to put in the work and effort yourself!July 2, 2021