Smarter Loans > Videos > Business > The Absolute Most Important Thing in Business Marketing Is to Know Your Audience

Business

The Absolute Most Important Thing in Business Marketing Is to Know Your Audience

- Share on Twitter - Share on Facebook - Share on Reddit - Share on Email

Knowing your audience extends further than just demographic information about your customers. You need to understand their needs and problems in order to understand how your company can step in and provide a product that solves customer’s problems.

A great strategy to find out people’s problems is to identify what people are searching for in search engines like Google.

Collecting data is valuable because it gives you a solid foundation to base business decisions on.
————————————————–
To learn more about LOOP, please visit https://smarter.loans/lenders/lending…

Looking for business capital? Visit https://smarter.loans/business-loans/

Smarter Loans Staff

The Smarter Loans Staff is made up of writers, researchers, journalists, business leaders and industry experts who carefully research, analyze and produce Canada's highest quality content when it comes to money matters, on behalf of Smarter Loans. While we cannot possibly name every person involved in the process, we collectively credit them as Smarter Loans Writing Staff. Our work has been featured in the Toronto Star, National Post and many other publications. Today, Smarter Loans is recognized in Canada as the go-to destination for financial education, and was named the "GPS of Fintech Lending" by the Toronto Star in 2019.

Categories

You Might also like

0 43

How Small Businesses Use Capital to Thrive | Full Interview with OnDeck Canada’s VP of Sales

Stefan Capombassis is the VP of Sales at OnDeck Canada. OnDeck Canada is a national leader in reliable, accessible and efficient online lending for Canadian small businesses. We had the pleasure of chatting with him about the different financing products offered by OnDeck Canada, the best time to take on financing and things to consider before taking on a business loan.

July 25, 2022
0 7k

CHALLENGES IN THE TRANSPORTATION INDUSTRY

Every industry faces individual challenges. Vishaw Chahal, president of Capital Hands, has many years of experience in both financing as well as trucking. In this clip, he details the challenges the transportation industry is facing.

December 30, 2021
0 24

What Sets Thinking Capital Apart from Competitors

Thinking Capital is a pioneering FinTech company, focussing on providing access to capital to small businesses. William Ross describes what Thinking Capital does differently than their competition.

December 4, 2021