The Absolute Most Important Thing in Business Marketing Is to Know Your Audience

Knowing your audience extends further than just demographic information about your customers. You need to understand their needs and problems in order to understand how your company can step in and provide a product that solves customer’s problems.

A great strategy to find out people’s problems is to identify what people are searching for in search engines like Google.

Collecting data is valuable because it gives you a solid foundation to base business decisions on.
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Smarter Loans Staff

The Smarter Loans Staff is made up of writers, researchers, journalists, business leaders and industry experts who carefully research, analyze and produce Canada's highest quality content when it comes to money matters, on behalf of Smarter Loans. While we cannot possibly name every person involved in the process, we collectively credit them as Smarter Loans Writing Staff. Our work has been featured in the Toronto Star, National Post and many other publications. Today, Smarter Loans is recognized in Canada as the go-to destination for financial education, and was named the "GPS of Fintech Lending" by the Toronto Star in 2019.