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In today’s market, you don’t have to be the only company to offer a product. You need to find your specific niche within your industry to stand out in. Think about what your niche is, what problem your customers have and how you can perfect your product to solve their problem.
Create something unique. You don’t want to be doing what everyone else is doing, you want to differentiate your company and products from the rest.
Stay competitive by thinking 5 years ahead.
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