In today’s market, you don’t have to be the only company to offer a product. You need to find your specific niche within your industry to stand out in. Think about what your niche is, what problem your customers have and how you can perfect your product to solve their problem.
Create something unique. You don’t want to be doing what everyone else is doing, you want to differentiate your company and products from the rest.
Stay competitive by thinking 5 years ahead.
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Amy Orr is a professional writer and editor with over 10 years of experience in the Canadian, U.S. and U.K. financial markets. She has written for numerous publications on topics as diverse as economic literacy, corporate finance, and technical analysis of numerical data. Prior to transitioning to full-time writing, she worked in the hedge fund sector. Her academic background is astrophysics, and she has a Masters in Finance from the University of Edinburgh Business School.
