AI vs. Human Touch – Why Real People Are as Important as Automation

Automation makes sense in a lot of cases as it’s inexpensive and can lower cost. In lending, however, personal service is still valuable. A real person can understand a businesses story and need for capital in a way that AI cannot. Company Capital is special in their emphasis on personal service rather than complete automation.
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Smarter Loans Staff

The Smarter Loans Staff is made up of writers, researchers, journalists, business leaders and industry experts who carefully research, analyze and produce Canada's highest quality content when it comes to money matters, on behalf of Smarter Loans. While we cannot possibly name every person involved in the process, we collectively credit them as Smarter Loans Writing Staff. Our work has been featured in the Toronto Star, National Post and many other publications. Today, Smarter Loans is recognized in Canada as the go-to destination for financial education, and was named the "GPS of Fintech Lending" by the Toronto Star in 2019.