Avg. Rating: 5.0 (6 reviews)

Willful is a leading Canadian Online Will Platform. Willful guides you through creating customized legal documents to protect you and your family. Let’s face it, life can get busy and to-do lists can seem never-ending. At Willful, we did the heavy lifting to make estate planning as painless as possible while skipping an expensive visit to a lawyer. Unlock peace of mind knowing there’s a plan in place for you and your loved ones.

Willful worked with experienced estate lawyers to create a seamless experience to help you cover all your bases. You answer the questions, Willful’s technology customizes legal documents to best represent your wishes while avoiding common errors and contradictions.


  • TIME IN BUSINESS: Since 2017
  • # OF CUSTOMERS: Over 35,000 documents created
Try Willful Today!


hello@willful.co 204-488 Wellington St W, Toronto ON M5V 1E9
Call Center: Mon-Fri: 9am - 5pm EST
Support Offered:
  • Call Centre
  • Social Media
  • FAQs
  • Blog/Learning Centre
  • Online Inquiry Form
  • Email
Availability: British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia, and New Brunswick

Products Offered

Below are all the products offered by this company.

Legal Essentials Plan

The Legal Essentials Plan is the basic and affordable option that’s best for single people who want to set up a will, but don’t require a Power of Attorney to dictate what happens to them or their property.

Cost: $99

Best to:

  • Outline basic wishes
  • Declare personal representatives and beneficiaries
  • Name guardians of children and their inheritance


  • Last Will and Testament

Premium Coverage Plan

The Premium Coverage Plan includes everything in the Essentials package, plus Power of Attorney documents for personal care and property. Additionally, you can plan for medical emergencies, and you’ll have access to asset lists.

Cost: $189

Best to:

  • Declare wishes in the event of a medical emergency. Designate a beneficiary that isn’t your partner


  • Last Will and Testament
  • Power of Attorney for Emergency (Finance & Property)
  • Healthcare Emergency Representative & Wishes
  • New features, such as asset lists

Premium Coverage For Families Plan

The Premium Coverage for Families Plan helps couples and families purchase multiple Premium Coverage plans at a discount. Make your final wishes known and protect your property in an emergency + update your plan as your life changes, free of charge.

Cost: $329 / 2 adults

Best to:

  • Enjoy extra savings and help all your loved ones complete their important


  • Last Will and Testament for each plan
  • Powers of Attorney for an emergency (finance and property) for each plan Healthcare
  • Emergency Representatives and Wishes for each plan purchased
  • Separate accounts for each plan


Articles About Willful

By Smarter Loans Staff

The Smarter Loans Staff is made up of writers, researchers, journalists, business leaders and industry experts who carefully research, analyze and produce Canada's highest quality content when it comes to money matters, on behalf of Smarter Loans. While we cannot possibly name every person involved in the process, we collectively credit them as Smarter Loans Writing Staff. Our work has been featured in the Toronto Star, National Post and many other publications. Today, Smarter Loans is recognized in Canada as the go-to destination for financial education, and was named the "GPS of Fintech Lending" by the Toronto Star in 2019.

Frequently Asked Questions About Willful

What is Willful?

Willful's platform was developed in collaboration with leading estate lawyers in each of its active province to ensure the legal content reflects the regulations and terminology of that province. Willful is an online estate planning platform, helping Canadians create their will and power of attorney documents in the comfort of their homes. Customers are guided through entering their basic information, as well as the name of their beneficiaries, details about property, gifts, etc. so that Willful can generate a document and provide instructions on how to make it legally binding.

Is Willful safe?

Willful’s platform was developed in collaboration with leading estate lawyers. It has created more than 35,000 documents since launching in 2017 and has been featured in CBC News, CP24, and the Toronto Star. Additionally, Willful uses AES-256 block-level storage encryption, which is an accepted form of encryption worldwide, so your information is safe and secure.

How much does Willful cost?

Willful offers three packages, starting at $99 CAD for an individual will and going up to $189 CAD for a Premium Coverage Plan. Willful recently introduced, The Premium Coverage Plan For Families Plan which offers savings for those who wish to purchase 2 or more Premium Plans. This is Willful’s most popular choice for couples, families, and friends. The price of the Premium Coverage For Families Plan is $329. Willful also allows for unlimited edits to each document, saving users, even more, time and money in the future.

How long does it take to get a will from Willful?

Willful clients can create a legal will in less than 20 minutes by following a series of intuitive steps to guide you through a myriad of available options.

How does Willful work?

Willful’s intuitive platform guides its users every step of the way through the process of creating a will, with no notary or lawyer required. It comes with three different plans – the Essentials, Premium, and Bundle – each designed for clients with different needs. Willful includes helpful tips and access to a live customer service chat throughout the flow. You can also book a call with an estate planning expert if you get stuck on any questions.

How do I create a will using Willful?

Visit the Willful website and create an account with an email address and password. Willful allows you to choose the plan that best suits your needs and budget.

What is a will?

A will is a legal document that expresses your final wishes and how you want your property to be disposed of.

Why do people use Willful?

The Willful platform is a fast, easy, and convenient way to formalize a simple and straightforward will. Using Willful to prepare your will is more cost-effective than going to a traditional lawyer and can be done from the comfort and convenience of your home. People love Willful for it's 5-star customer service and comprehensive Learn Centre that further empowers Canadians to confidently create their will online.

Willful Reviews

Avg. Rating: 5.0 (6 reviews)
Peace of mind

The thought of creating a Will has always been a daunting. My husband and I should have made a Will many, many years ago.
Thanks to Willful we finally have peace of mind that all of our wishes will be met. Willful is set up seamlessly to provide a comfortable experience in your own home. We plan to recommend Willful to everyone we know who are still in need of a Will. (via Google reviews)

Quick and easy

Awesome to get a will done so quickly and easily-- and at such a great price! Thank you Willful!


At our stage in life, as new parents, we have been needing to write our wills and this tool allowed us to do just that, effortlessly, and from the comforts of our own home. We also love that we can amend our Wills at anytime, for free! A no-brainer purchase for us.

Valerie & Mathew
Emergency room doc

Having a living will could be one of the most important documents you ever create, with Willful it’s never been easier to create one.

Dr. Dean V
So simple

We were floored with the process. Simple, efficient, just amazing, thanks you Willful for existing

Kelly and Chick
Home run

We have been putting off doing our wills for years. We talked about it when we moved in together, then again when we got married, then again when she got pregnant, after our son was born, and every time one of us has travelled or had a medical appointment. We have talked about it at least two dozen times over the 12 years that we’ve been together.
We even went so far as reaching out to lawyers a couple of times. The first wanted $2,500. The second was a referral from a friend who offered to do it for $800. It was always too overwhelming and too expensive to pull the trigger. Then Susie showed me willful.co
Not only did we get started, but we completed our wills and power of attorney documents in about 20 minutes. Incredibly, we also only paid a fraction of what I’d been quoted previously. Their product is a no-brainer and a home run.

Nathan Greene & Susie Adelson

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