Our verdict
Best for
People who want to compare several insurers rather than buy direct from one
Not for
Anyone who prefers to deal directly with an insurer without a brokerage layer
What we like
- Compares multiple insurers on the same coverage
- Licensed advisors available without a sales visit
- Covers term, permanent, critical illness and disability
Where it could improve
- A brokerage rather than an insurer, so the policy is with a third party
- Quote accuracy depends on the disclosure you give up front
Products
One block per product, each with its own numbers. Never blended into a single range.
Coverage types
Term, whole, critical illness, disability and travel
Good to know: PolicyAdvisor is a licensed brokerage that compares quotes from several insurers rather than underwriting policies itself, so the issuing company depends on the product chosen. It is registered with FSRA and operates in Ontario, Alberta, British Columbia and Manitoba.
PolicyAdvisor.com alternatives
Onlia Insurance
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PolicyMe
A digital life insurance provider offering term life and critical illness cover with online underwriting and no medical exam for many applicants.
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Square One Insurance Services Inc.
A home and tenant insurance provider letting customers build coverage item by item rather than buying a bundled package.
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Alternatives link to our profiles only. Comparing is the point; we send nobody sideways.
Company details
Legal name
PolicyAdvisor.com Inc.
Parent
Independent
Regulator
Licensed insurance brokerage, provincial regulators
Founded
2018
Hq
Toronto, Ontario
