Optimizely

Avg. Rating: 5.0 (1 review)

Optimizely is an experimentation platform, facilitating A/B testing services for web and software-based platforms. The testing platform comes with intuitive experimentation capabilities, including predictive analytics, behavioural audience targeting, and multivariate testing abilities.

Optimizely offers A/B testing, account-based marketing, contextual targeting, campaign segmentation, visual editing, recommendation engine, and website personalization services. The platform is built to streamline and improve customer experiences across different platforms, web, mobile, and desktop-based projects.

  • TIME IN BUSINESS: Since 2010
  • # OF CUSTOMERS: Over 6,000

1-800-252-9480

press@optimizely.com 631 Howard Street, Suite 100 San Francisco, CA 94105
Call Center: 24 hours a day, 7 days a week
Support Offered:
  • Online Chat
  • Social Media
  • Resource Library/Blog
  • Call Centre
  • Email
Availability: Worldwide

Products Offered

Below are all the products offered by this company.

Essentials

Web Optimization and Personalization 

Get experimentation tools to help you optimize your web experiences and scale your current program.

Features:

  • A/B testing
  • Visual editor
  • Multi-page experimentation

Pricing:

Optimizely plan costs depend on the total number of impressions you need, the license fee, and the service fee.

Business

Web Optimization and Personalization 

Use a no-code visual editor and drive experimentation across all of your digital touchpoints. Deploy website experiments and personalize campaigns.

Features:

  • Mutually exclusive experiments
  • Multivariate testing
  • Advanced targeting options

Pricing:

Optimizely plan costs depend on the total number of impressions you need, the license fee, and the service fee.

 

Enterprise

Web Optimization and Personalization 

Scale experiments by 10x, target and segment users using robust dimensions. This plan is for marketing teams and provides advanced collaboration, reporting, targeting and more.

Features:

  • Personalization campaigns
  • Behavioral targeting
  • Product and content recommendations

Pricing:

Optimizely plan costs depend on the total number of impressions you need, the license fee, and the service fee.

Essentials

Feature Roll-outs and Experimentation 

Get all the essential tools to get started with Full Stack experimentation and use feature flagging to deliver better web, mobile, TV and chat apps.

Features:

  • 1 project
  • 10 open-source SDKs
  • Support for Full Stack, Mobile, and cross-channel experiments

Pricing:

Optimizely plan costs depend on the total number of impressions you need, the license fee, and the service fee.

Business

Feature Roll-outs and Experimentation 

A full-featured solution, for businesses seeking to run powerful experiments throughout the product development process.

Features:

All Essentials features +

  • Additional projects
  • Feature variables
  • Mutually exclusive experiments

Pricing:

Optimizely plan costs depend on the total number of impressions you need, the license fee, and the service fee.

Enterprise

Feature Roll-outs and Experimentation 

A solution for advancing a culture of collaborative experimentation across product teams and all digital touch-points.

Features:

All Business features +

  • Stats Accelerator
  • Advanced Program Management

Pricing:

Optimizely plan costs depend on the total number of impressions you need, the license fee, and the service fee.

Frequently Asked Questions About Optimizely

What is Optimizely?

Optimizely is an experimentation platform for web, mobile, and desktop solutions.

What does Optimizely offer?

Optimizely offers A/B testing, account-based marketing, contextual targeting, campaign segmentation, visual editing, recommendation engine, and website personalization services.

How much does Optimizely cost?

Optimizely doesn’t offer a free plan. Its current plans include Essential, Business, and Enterprise options, with pricing available upon request.

What is Optimizely's goal?

Optimizely is built to streamline and improve customer experiences across different platforms, web, mobile, and desktop-based projects.

What's a big Optimizely win?

To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers using Optimizely services.

What are some of Optimizely's awards?

Optimizely has been recognized by the San Francisco Business Times 2014 - 2019 as one of the “Best Places To Work In The Bay Area." Additionally, Wealthfront named Optimizely as one of the "100 Career Launching Technology Companies."​

Who are some of Optimizely's customers?

Optimizely powers 24 of the Fortune 100, and leading global disruptors. Some of their customers include Microsoft, IBM, eBay, and LendingClub.

Does Optimizely allow monthly plans?

No, Optimizely customers have to purchase annual plans.

Does Optimizely have an integration with third-party tools like Shopify?

Optimizely limits integrations by plan. The Optimizely Essential & Business options have integrations with Google Analytics, Google Adwords and more. There are several integrations that are maintained by Optimizely technology partners. But these are limited to some 20 tools.

Optimizely Reviews

Avg. Rating: 5.0 (1 review)
Good for big firms

Their plans are expensive for a small company but the ROI is there if you are a big brand and do a lot online.

Mazze

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