What is Indigo Canada?
Indigo Canada is a one-stop-shop for books for all ages. Formerly known as Chapters, Indigo Canada also provides access to baby products, home decor, electronics, and surprisingly cool gifts.
How does Indigo Canada work?
Indigo Canada operates with a hybrid model of online and offline establishments. Customers can order a book online and then pick it up from their nearest Indigo Canada store. However, some customers have found better deals online than physical stores.
What are Indigo Canada stores like?
Indigo Canada stores are spacious, aesthetically designed, and have dedicated reading areas for book lovers. While picking up books from stores, customers can seek assistance from available sales personnel.
What does Indigo Canada sell?
Indigo Canada is a seller of books, gifts, fashion accessories, home decor, and electronic products, with online and physical stores.
When was the first Indigo created?
The first Indigo location opened in Burlington Ontario in 1997, created with the desire to bring a unique cultural destination to the Canadian retail marketplace. Indigo Books & Music Inc. ("Indigo"), as it exists today, was created in August 2001 upon the merger with Chapters Inc.
How many Indigo Canada stores are there?
As of September 26, 2020, the Company operated 88 superstores under the banners Chapters and Indigo and 94 small-format stores, under the banners Coles, Indigospirit, and The Book Company.
Does Indigo Canada have a loyalty program?
Yes. Indigo’s plum rewards program includes two tiers: plum, a free points-based tier; and plum PLUS, a fee-based tier that allows members to collect points, save an extra 10% on almost everything and enjoy free shipping every day. Both tiers of the program offer members the opportunity to earn points faster by taking advantage of bonus point promotions and targeted promotional offers.
What's Indigo Canada's core business?
Books and book products are the Company’s core products with approximately 500,000 book titles currently available.
What is IndigoBaby?
IndigoBaby offers a wide variety of apparel, bath, feeding, nursery, décor, plush, and toys, with an expanded assortment of gear, furniture and items for parents online.
What is Indigo Canada's mission?
Indigo Canada's mission is to inspire customers and those they care about with life-enriching products and experiences.